5 Steps for Building Your First E-Commerce Store
So, you want to build an e-commerce website, and you don’t know where to start. Don’t worry; you’re not alone. Some many people face the same challenge on a daily basis. The fact that you are reading this piece shows that you’re willing to learn more about how to start making money on an e-commerce store.
There are currently more than 110,000 e-commerce stores online today, and more are created daily. If you want to be among them, you need to create a website that will stand out. The first thing you have to do is decide what you want to sell. It is essential that you make the right choice. You need to pick a product that is sellable. When you have made your decision, you need to study your competitors and trace your target market. Prepare yourself for the fierce online competition. Take time to do keyword research and understand the market trends on the product you have decided to sell.
It is also important that you find out everything you can about taxing and the laws regulating the sale of the product you want to sell. After you have gotten enough information on your product and target market, the next step will be choosing the platform and creating the website.
Step by Step Guide on Creating an E-commerce Website
- Choose a Platform
This is the first bold step to starting your e-commerce journey. You need to pick a web hosting platform and choose a domain name. Your domain name is a customized name that represents your website and separates it from others on the market. Each person can only have one domain name at a time, and as soon as you’ve purchased it, no one else can use it. After you have decided which name you’d like your store to answer, the next thing to do is to purchase the name from a hosting provider. WordPress Recommended hosts most e-commerce stores on Bluehost Domain. It’s a good option because the price is affordable and WordPress officially recommends it.
Check if your name is available and buy it if it is. If it’s not available, pick a variant. Just make sure it is easy to remember and catchy. If you’re not comfortable with the terms of Bluehost, you can try ipage.
- Install WordPress
After you have purchased a name, you need to install WordPress on the account you opened for hosting. Login to your hosting account, go to the user panel, look for the ‘install WordPress’ icon and start the process. Follow the prompts in steps. After installing WordPress, the next thing you need to do is customize it.
- Install Plugins
This step involves installing an e-commerce plugin. Most people use Woocommerce as it is easy to use and it makes the process fast. If you want to use this plugin, all you will have to do is search for it on your WordPress dashboard. After you have found it, click on the install button followed by the activate button. The next thing to do is create your store pages. Some essential pages must be available in every online store if it is to function properly. Woocommerce creates this pages for you. The first and most important page is the shop page. It is where your clients will visit to view your products. After creating the shop page, you need to create the cart page. The cart page is the virtual shopping cart where your audience can save products they want to buy. This is the page between the shop and checkout pages. Another important page is the checkout page. This is the final stage of the shopping process. It is where payment options and delivery options are determined.
Most e-commerce stores have a ‘My Account’ page. This page allows your customers to create an account on your store. All their data will be saved on their account, and they can come back to your store anytime they like. The Woocommerce wizard will set up all these pages for you in an instant.
The next thing you have to do is set up your store locale. Things like preferred currency units and accepted currencies are vital to your store. Another important issue is your sales tax. This plugin has an ideal tax module that helps website owners figure out tax rates. The store location usually determines the tax rate. There are several options available on this page. Make sure you choose the right one for your business. It is also a good idea to contact your local authorities before you proceed. This is the best way to get the rules regarding tax in that particular environment.
- Choose a Payment Method
Choose a Payment Method Online payment isn’t easy. This is where it gets tricky. You need to be careful about which option you would accept. Most big e-commerce stores accept PayPal. This is because it is secure and most people trust it. Read the Woocommerce and PayPal terms before you proceed. If you don’t want to use PayPal, you can use Stripe. You can also decide to make both options available. This will allow your clients pick the payment options they prefer. If you want your users to have many options, you can add other payment options like a Mastercard or credit card for payment.
Before your online payment can start working, you need to sign up for either Stripe or PayPal on each website. You can only see an option for integrating these platforms through Woocommerce.
- Learn the Rules of E-commerce Store Design and Start Selling
Each website has a suitable design. There are several website designs that are suitable for e-commerce stores. The first and most important rule is that the user interface and design must be as clear possible. It should not confuse the customers in any way. If a visitor isn’t sure about something on your website, visiting your competitors will be the next logical option. Make sure that the navigation is good, the website is responsive, and the side bars are adjustable. The nature of your product will determine the color you will use for your design.
After your website is up and running, the next thing you need to do is launch it and start selling. It’s true that there are many e-commerce stores today, but if you make your store unique, you’d still stand out among the best.